Ever since I returned from my vacation back in August, I’ve been sort of dreading the month of September. Sure, there would come up lots of fun things to do, like the Fashion Week for instance, but I’ve been living in Stockholm long enough to know, that from September on, the weather can turn on […]

Swedish Avenue
September 14, 2016

Stockholm Fashion Week

Fashion Week in Stockholm. Last week was all about that. Scandinavian and international designers presenting their collections and the rest of us running around and trying to catch up. For me it was quite a busy week, as I was running from one show to the other, from one event to the next. So I […]

Swedish Avenue
September 5, 2016

My new favorite Stockholm lunch spot

Recently I have been spending lots of time at Hornsgatan. Hornsgatan is a street in Stockholm’s trendy Södermalm borough and it has lots of fantastic and interesting shops. Be it beautiful flower shops, interior shops, unique fashion shops, concept stores or delicious restaurants and food places. The fashion week has been keeping me busy and […]

Swedish Avenue
September 3, 2016

Indian Summer

It’s been a while since the last Swedish Avenue post. Our trip to Italy has left us inspired in every possible way, it has truly been a trip for all of our senses. Now back in Stockholm, full of energy for new endeavors, Swedish Avenue is looking forward to so many things. First of all the weather […]

Swedish Avenue
August 26, 2016

Sicily – A Road Paved With Exceptional Craftsmanship

As previously mentioned, the Swedish Avenue trip to Sicily would let us among other things explore the craftsmanship of its people. Fortunate to be enormously culturally rich, which is a rarity in today’s world, Sicily let us dig deeper to find all sources of art, architecture and craft. Let me begin by introducing you to a […]

Swedish Avenue
August 6, 2016

Sicilia, l’isola di bellezza

It is the sixth day into our holidays in Sicily and I have a feeling that I will need a long time for my impressions of this beautiful island to settle in. Sometimes I feel like I have never seen so much beauty in one place, be it natural or man made. Our trip started […]

Swedish Avenue
July 29, 2016

Hello vacay…

It is that time of the year again when all is ready to take off to the far lands of this beautiful planet. For Swedish Avenue, this trip goes as far as the European South, all the way down to Sicily. “I like Sicily extremely – a good on-the-brink feeling – one hop and you’re […]

Swedish Avenue
July 19, 2016


When the idea of Swedish Avenue approached my mind for the first time, I was thinking of it to become a place where I would explore the spirit of craftsmanship in its widest sense. It would come to be a journey, that Swedish Avenue takes through inspiring stories of the most talented and interesting people […]

Swedish Avenue
July 19, 2016

The Story

Last week I launched my web shop Swedish Avenue. While I am very excited to take this beautiful journey, I thought I might want to share how it all began. Back in the early aughts when I enrolled at the architecture school in Vienna, it took me some time to figure out where I would […]

Swedish Avenue
July 3, 2016

Swedish Avenue Midsummer Launch

Midsummer, the ultimate Scandinavian holiday, the longest day in the year and a day the Scandinavians joyfully celebrate. The Far North has old traditions that surround local customs of all Nordic nations. In Sweden Midsummer reaches the importance of Christmas itself. On Midsommarafton or Midsummer Eve everyone from the city looks forward to leaving for […]

Swedish Avenue
June 25, 2016