As you could follow on my Instagram and Facebook accounts, the last two weeks I spent in Vienna. Vienna is a city that holds a special place in my heart. For one I grew up, went to school and spent the most of my adolescence there. And then visiting Vienna during the Christmas time is […]

Swedish Avenue
December 18, 2016

It’s beginning to look a lot like Christmas

It’s beginning to look a lot like Christmas, everywhere you go… That’s why Swedish Avenue has a great surprise for all of you who are just as crazy about Swedish Christmas as I am. Christmas in Sweden is the biggest holiday along with Midsummer. And it all makes sense. One is in the middle of […]

Swedish Avenue
November 25, 2016

My day at Skansen

This week I went to Skansen. Located on the Djurgården island in Stockholm, Skansen is the first open-air museum and zoo in Sweden. It was founded in 1891 by Artur Hazelius to give an insight into the way of life in the different parts of Sweden before the beginning of industrial era. Meant to be […]

Swedish Avenue
November 24, 2016

Swedish Avenue Goes Hamburg

Two weeks ago I went to Hamburg on a little trip. To say that I was mesmerized would be an understatement. Since I can think my favorite city in Germany always was Berlin. The powerful history of a divided city, finally merging to one, just got me. Even though many artifacts that witness that particular […]

Swedish Avenue
November 12, 2016

Fall trends – The Chunky Knit Sweater

Now that fall is underway, the days get short and temperatures drop. Especially mornings get wet and cold and make us want to hide under the blankets. First thing on our mind, besides the coffee, is what to wear to make that trip to work as comfy and cushy as possible? The answer? The cozy […]

Swedish Avenue
October 21, 2016


In the twinkling of an eye it’s fall, but just because the days turn short and grey on us, it doesn’t mean, we have to let go off the flowers. The fall trends this year do not really scream Fall or Winter necessarily. Maybe the mild winter of the last year is to blame for. […]

Swedish Avenue
October 14, 2016


This past week I had lots of fun doing Swedish Avenue editorials by trying out looks from different Scandinavian brands. What the Scandis have mastered to perfection is to look entirely polished but never overdone. The weather was playing along with all of my plans and so a couple of great pictures came together. I’d like to thank […]

Swedish Avenue
October 7, 2016

Fika – Swedish for coffee break

Swedes call many peculiar customs their own. I already mentioned Fredagsmys, or big holidays like Midsummer. So today I will be talking about another very Swedish custom. The custom of fika… So yes, there you got it. But how much more is it really? First things first. Swedes prefer not to have an exact translation […]

Swedish Avenue
September 29, 2016

Introducing Avenue Style

Stockholm is an incredibly stylish city, and I know I have mentioned that about a bazillion times. I am not sure what makes the Scandis so chic, but I would definitely say that it’s their ability to make simplicity stand out. Usually they use the colors black, white and grey and then add a piece […]

Swedish Avenue
September 18, 2016


Fridays are of special importance in the Swedish culture. Come Friday, the doors to the weekend are opened and one can finally get lose from all the week’s stress and spend their time with their loved ones. This letting lose and getting cosy on Fridays has become a somewhat cultural phenomenon in Sweden and the […]

Swedish Avenue
September 16, 2016